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5 Critical Data Quality Pitfalls & How to Overcome Them, Powered by Traction Complete

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About

On average, poor data quality costs companies $12.9 million each year. In addition, it impacts your entire go-to-market team, causing breakdowns in territory execution and halting sales efficiency and performance.

With a constant influx of data, it only gets worse.

Tune in and get practical advice on going from downstream to upstream with a step-by-step checklist to overcome those painful pitfalls we all can relate to.

In this webinar, we will cover:

1. A step-by-step toolkit and data quality best practices from 1Password, a company that prioritizes data security.

2. How to spot and quash common data quality issues in Salesforce CRM, such as duplicate records, incomplete or outdated information, and data inconsistencies.

3. Strategies to enable your sales team to make data-driven decisions and sell to enterprise thanks to the more complete and accurate view of accounts.

Speakers
David Nelson
David Nelson
David Nelson is the CEO of Traction Complete. The company develops a suite of RevOps apps for Salesforce that automates data cleanup, account hierarchies, matching, and routing – so that people can manage complex data, effortlessly. His mission is to help customers like Asana, Cisco, and DocuSign simplify, save time, and scale faster. Before founding Traction Complete, David was the Director of Product Management at Traction on Demand, the world’s largest solely dedicated Salesforce consulting company recently acquired by Salesforce. He previously founded his own company after working as product manager at Blackboard.
Navin Persaud
Navin Persaud
Navin Persaud is the Vice President of Revenue Operations at 1Password. As an operations leader with over 20 years of industry experience, he has a stellar track record of translating business strategy into tactical results. Prior to joining 1Password, he worked as the Senior Director of Revenue Operations at Flix Software, as well as the Vice President of Sales & Marketing Operations at Vision Critical.
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