We get it—time is money. You don’t have 2 hours for a discovery call. That’s why we’ve cut out the fluff and streamlined the demo process, so buyers get straight to solving your business challenges and companies can present their products to the right audience. 

That’s how we planned our first RevGenius Demo Day back in May. We had 14 startups presenting during 10-minute sessions. Our goal was to create safe spaces for buyers and sellers to connect and learn —and here’s what happened:

How Alysio Generated 12 Qualified Meetings from RevGenius Demo Day 

We sat down with Aaron McReynolds from Alysio, The AI GTM Performance Platform, to build a Demo Day playbook that covers the best practices that brought them these results.  Alysio aimed to leverage RevGenius Demo Day to gain brand exposure, connect with a broader audience, and generate high-quality leads. 

They approached Demo Day with a comprehensive strategy, here’s a snapshot of how they did it: 

• Before the Event: They partnered with RevGenius to create buzz, and connect with potential attendees
• During the Event: They focused on delivering a compelling, concise demo, ensuring they stood out.
• After the Event: Follow-up was key, with personalized and timely outreach to attendees and other speakers.

Let’s dive in! 

Alysio Playbook: Key Takeaways For Your Next Event

Double down on promotion 

• Work closely with the hosting team to co-promote the event. Leverage all the channels for visibility by liking, commenting, reposting and sharing event posts. The virality of the event translates into: brand exposure, building awareness and associations with other great companies and connecting with the right audience. 

“We felt the virality of LinkedIn pre-Demo Day alone justified the investment.”

Production: Get creative 

• We’re all too used to our living rooms’ background setting on Zoom Think about something different: renting a co-working space can be a game changer. Make the setting work in your favor, grab attention, and make it a memorable experience for the audience. 
• Invest in basic tech enhancements: an iPhone camera, ring light, wireless microphone, and a tracking device for dynamic movement. They DO make a difference. 

Content: Make it stand out 

• Leverage familiar content: use a version of your pitch that you’re already comfortable with and that you can deliver smoothly. 
• Focus on the core narrative: problem identification, solution, and “why” it matters.
• Learn from the best: get inspired by Apple, TED speakers. 

Ask yourself: “What would Apple do?”

• Create an engaging narrative rather than a feature-by-feature walk-through of your product.
• Focus on storytelling and problem-solving before diving into the demo – dedicate minimal time for the product demo and make sure the story comes across first. 

Presentation: Make it memorable 

• Present confidently, stay calm, good vibes only!
• Have your team members manage the chat for real-time engagement, allowing you to focus on presenting only.
• Pre-coordinate responsibilities to make sure you can deliver your demo without distractions.

Follow up: Have your game plan ready 

• Meet with your team shortly after the event to finalize the game plan.
• Follow up with the audience — always! 
• Divide it into segments. E.g.: attendees, registrants who did not show up, active participants in the chat, other presenters. 

“The quality of companies presenting and the crowd brought in by RevGenius were outstanding.”

Tailor your outreach

• Customize sequences for each segment for targeted communication.
• Personally follow up on LinkedIn with other presenters and attendees for additional networking opportunities.
• Ensure timely follow-ups within a day or two after the event to maintain momentum.

Feedback 

• Review feedback and performance (e.g., the number of meetings booked, conversions) to refine future presentations. 

Shoutout to Alysio for sharing their playbook! If you want to get your brand in front of the buyers in a dynamic, enjoyable, and effective format, partner with us and make sure to register for the upcoming Demo Day on June 26th with Vimeo, Commsor, Coefficient, UserGems, Common Room, WinnAI and Fullcast presenting! 

The post How Alysio Generated 12 Qualified Meetings From RevGenius Demo Day appeared first on RevGenius.

Key Metrics

Partnering with RevGenius allowed the Syncari team to create 50+ opportunities, generate $1M in pipeline and to listen and field-test different messaging and terminology. It also provided a unique channel to engage with the target audience and find potential business partners.

About Syncari

Syncari provides a data automation platform that empowers operations professionals to unify, clean, manage, and distribute trusted customer data across the GTM organization.

Crash Test for your Product

Challenge: Refine positioning to make it problem- and customer-centric.

Solution: Community is the place to listen and field test.

Syncari, a platform to automate B2B customer data, turned to RevGenius as a strategic partner to amplify their brand awareness and foster engaging conversations with their target audience. RevGenius has served as a place to pilot product marketing messaging and take inputs from real people asking real questions. “What we’ve learned thanks to RevGenius, every company has its own terms for the problems our product solves. Getting that level of detail and insights, we were able to craft highly-engaging messaging”.

Cut Through the Noise

Challenge: Social media platforms are saturated.

Solution: Community offers a stable, conversational environment.

Potential customers’ time spent in 2023 is fragmented, to say the least. With social networks being saturated, challenging to scale and unpredictable, the community offers a stable and conversational environment where Syncari could connect with real people without using cold calls or emailing. Community supplements your conversation-generating channels as long as you engage in it in a meaningful way. It pays off without algorithm limits. Simply put:  “Deliverability is not a question. Messages are seen.”

Partner Programming for Amplified Reach

Syncari leveraged RevGenius’ sponsorship program to amplify its engagement efforts. The partnership program provided additional opportunities to connect with their target audience, enhance brand visibility, and further solidify their position within the space. RevGenius Sponsorship program covers ICP-targeted webinars, email promotions, Slack engagement and other tailor-made content packages.

Curious about partnering with RevGenius? Talk to us!

The post Case Study: How Syncari Generated $1M in Pipeline with RevGenius appeared first on RevGenius.

Key Metrics

About Nooks

Nooks is a smart virtual sales floor that multiplies reps productivity by bringing real time collaboration and an AI powered parallel dialer.

Doing More With Less

Challenge: Small team with no marketing department. 

Solution: Cost-effective marketing campaign

As a small team with no marketing department, Nooks was aiming at a cost-effective go-to-market campaign that would raise product awareness among sales representatives. Getting Nooks in front of their target group in a real-life was a game-changer.  

Get Your Product in Front of Your ICP

Challenge: No resources to drive product awareness.

Solution: Getting in front of the ICP to show the product in action. 

As a RevGenius tech partner, Nooks became the sponsor of our weekly LinkedIn Live Cold Calling event. During the session, guests were dialing their prospects LIVE on Nooks, showing the product in action and getting main stage exposure to the community. 

Beyond Instant ROI: Delivering Long-Term Value

When considering the broader scope of the collaboration, including the overall reach, traffic correlated to campaign timing, and influenced deals, the outcomes are truly remarkable. RevGenius and Nooks’ story serves as a compelling reminder that looking beyond directly traceable attribution is essential to fully grasp the true value and impact of community partnerships. 

Curious about partnering with RevGenius? Talk to us! 

The post Case Study: How Nooks Increased Opportunities by 657% with RevGenius appeared first on RevGenius.