For responding to clients’ needs, we generally use the following methodology:

• Study the Client - Before starting the research and analysis work, the client must be studied, its activities in the various markets, its products / services and its intentions in the local market.
• Research Questions - At this stage we are preparing together with the client what questions will be examined in the research.
• Data Collection - In this context, we locate and analyze mainly secondary research data, such as statistical information, databases, various reports, various publications, articles, interviews and studies of third parties (as far as relevant).
• Interviews & Meetings - In order to gain a deeper understanding first hand, we do some primary research activities, such meetings and interview with key people, customers, distributors and competitors in the relevant market or industry.
• Observations & Site Visits - In some cases beyond interviews and data collection, it is necessary to physically visit the various locations and make observations in order to obtain additional information, but also document and photograph how the market operates, including customers, competitors and other players.
• Data Verification - Once all the data from the different sources has been collected and prepared, we will cross-check and validate the information, accordingly attempting to answer the various questions as defined earlier.